Business ideas, backed by evidence

Which niche?
Let the complaints decide.

We read thousands of product reviews and complaints, find the problems nobody has fixed yet, and turn them into business ideas that fit your budget, skills, and spare time.

Niche and easy does it.

Try it free See plans How it works
Example card

Customers keep asking for an accessory nobody makes

Every card starts with a complaint that many people make, quoted briefly, and linked to where they said it.

How many brands have the problem?Most of them
Has anyone fixed it yet?Not yet
Suggested way to verify people will pay before investing Paid members onlyAbout £50 of ads over a week

Illustration only. Real cards go into much more detail, with exact counts and linked complaints. Paid members get the full dossier on each idea.

How it works

Complaints are free market research. We do the reading.

When lots of people complain about the same thing and nobody has fixed it, that's demand nobody is serving. We find those problems, validate each one as a business opportunity, and show you the ones that suit you.

1

Answer six questions

Your budget, the hours you have, your skills, the areas that interest you, where you're based, and the kind of fix you'd like to sell.

2

Press a button

You get the idea that best fits you. Choose how specific it should be: one product, a type of product, or a broad problem. Or press Surprise me for an idea based only on your budget and hours.

3

Read the dossier

Free cards show the problem, the evidence for the problem, and the score. Paid members get a fuller dossier, including why nobody has fixed it, the ways to make money from it, what could go wrong, and a suggested test to verify people will pay before you invest.

Why it's different

Not a random idea generator.

Every claim is counted and sourced

Each idea shows how many different people raised the problem, with links to their complaints.

Few members see each idea

Each idea goes to at most 25 members, then leaves the feed. Want a head start? Make a private claim to hide it from new viewers for 90 days. Coming soon

Niche Watch Coming soon

Once you pick an idea, we check it every week for new complaints, new competitors, and changes in demand. Then we tell you what has changed. For paid members.

Questions

The honest bits

Will this make me rich?

We can't promise that and won't pretend to. We give you researched, evidence-backed starting points, and a cheap way to test them. Whether a business works depends on what you do next.

Can't I just ask a chatbot for business ideas?

You can, and you'll get plenty of ideas. Just not niches. A chatbot reads what ranks highest in search, which is mostly articles repeating the same ideas. Although we employ the same technology, what differentiates us is our research system, which uses its own algorithm, prompts, and sources. It's designed to find problems that customers keep raising and nobody has fixed. How we find a niche.

Do I own an idea if I claim it?

No. A private claim gives you a head start: we hide the card from new viewers for 90 days. The complaints behind it are public, so nobody can own them.

Do I need to be technical?

No. Ideas are written in plain English and cover every kind of business: products, accessories, services, guides, and apps. Tell us your skills and we put the ideas that suit them first.

What if it's not for me?

You can get a full refund within 14 days of a payment, as long as you've opened no more than 3 idea cards since then. See our refund policy.